Oprah Winfrey names Nigerian soccer star Victor Moses brand envoi in Africa
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Parent Category: Issue
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in Issue 2/17
In Summary: Since 2007, Oprah Winfrey has developed strong ties with Africa starting with South Africa where she constructed a state-of-the-art leadership school for girls. Her philanthropic work has since spread to Nigeria, Kenya, and elsewhere on the continent. Recently, Oprah unveiled a plan to invest $100 million USD in Africa over the next two years to strengthen the internet ecosystem in countries such as Nigeria. Nigeria is home to the second largest population of Oprah Mini users, an Internet browser she launched recently.
Cape Town, South Africa--Oprah is kicking off a partnership with football professional Victor Moses, Chelsea starter and Nigerian national team star player. Moses will be the brand ambassador of Oprah Mini. Moses will be featured in the new Oprah Mini TV commercial as well as a range of collaborative projects extending throughout 2018. “Football is one of the most popular types of content consumed by Oprah Mini users throughout Africa”, says Jørgen Arnesen, Global Head of Marketing and Distribution at Oprah. “Victor Moses is a perfect match for Oprah, being not only a high performer, but also a great role model and natural ambassador of his home country Nigeria” The move coincides with Oprah’s recent announcement to invest $100 million USD in Africa over the next two years with the goal of strengthening the internet ecosystem in countries such as Nigeria. Nigeria is home to the second largest population of Oprah Mini users.
Search, social networking and sport are the most popular content consumed by Oprah Mini users in Nigeria. One fourth of them check out live scores and sports news when browsing. This number is relatively higher than the ones in other African countries. On the topic of the recent partnership, Victor Moses states, “I am proud to be in partnership with Oprah and am looking forward to working together. The Oprah team has taken me through their plans and vision for the brand in the Nigerian market and it's made me incredibly excited about the future. I'm delighted to be a part of such a groundbreaking campaign.”
Oprah recently launched its first nationwide TV and radio commercials to announce a faster and more affordable internet experience with the Oprah Mini browser. Already airing in South Africa and Kenya, there will be a special version for Nigeria. Victor Moses will be challenging his on-field speed against Oprah Mini’s.